But not in snowboarding it would appear. These companies seem to reach out to women with one hand, offering female specific products, media channels, and even the odd female team rider, and then slap them in the face with the other, with sexist advertising and degrading graphics on their boards. Here are some of the worst culprits… Sims — Fader Back in the dark ages of Sims managed to get away with putting a topless image of porn star Jenna Jameson on their Fader snowboard, along with a series of other glamour models posing seductively. Burton — Love Six years later Burton featured Playboy centrefolds on its, equally tacky, Love series.
Page after page of useful advice, jargon busting lexicons, and brand new products that will have your drooling with lust. As much as we all pretend to pay close attention to what all the new sidecuts and camber angles mean, what we really love is the new graphics. Over the years, snowboard makers have come up with some pretty racy designs in a bid to make their plank stand out. The fact is sex sells. Which ones are which? Oh, and the nuns are armed. This one here, however, stands out.